I like travelling.  I like cheap fares.  I’m also happy to make some sacrifices in terms of service if it means I can afford a few more trips.  But for many years I deliberately avoided flying Ryanair because I couldn’t stand their attitude.

Although technically exonerated from responsibility for the tragic deaths of two young children in one of its hotels in Corfu nine years ago, Thomas Cook has since got itself in real pickle (terrible headlines, social media backlash and share price down) through a mess largely of its own making.